Brooke will Lead the Charge to Devise and Execute New Marketing Strategies Across Multiple Channels, Positioning HeadLight for New Growth
SEATTLE – December 9, 2020 – HeadLight, a leading software technology company specializing in the transportation infrastructure industry, is pleased to announce the addition of Patti Brooke to its team as Vice President of Marketing. Brooke will lead the company’s strategic marketing efforts with the goal of generating new revenue and brand growth across government agencies and private engineering firms nationwide.
Serving in the executive marketing role for HeadLight, Brooke will be responsible for the overall strategy and execution of efforts across multiple channels that drive client acquisition, retention, expansion and renewal. She will leverage her innovation and marketing expertise to create tangible revenue opportunities and further elevate the brand, positioning HeadLight for even greater success in the construction technology marketplace.
“We are proud to welcome Patti to the HeadLight team and look forward to the positive impact she will have on our marketing efforts,” said Si Katara, President and Co-Founder of HeadLight. “She brings key experience in developing sales enablement programs and is an expert in building, developing and leading teams that drive cross-functional initiatives across organizations. We are excited to see the roadmap she develops for HeadLight, with an eye towards growth.”
Brooke was previously the Director of Innovation for Premera Blue Cross, where she led efforts to position the company as a national leader in health care innovation through new technologies and partnerships. In this role, she developed and delivered programs to both internal and external audiences, led initiatives to deliver an improved healthcare experience to members and devised impactful go-to market strategies for new product offerings. Prior to that, she spent more than three years as Vice President of Marketing and Business Development for Seattle Cancer Care Alliance Proton Therapy Center, where she led all marketing and business development activities that increased awareness of proton therapy in cancer treatment. Brooke’s background also includes time in Governor Gregoire’s administration as an Assistant Director in the Washington state Department of Commerce where she managed trade missions, oversaw statewide economic development grants and the Office of Tourism.
“I am honored to join the remarkable team at HeadLight,” said Brooke. “This company is a wonderful example of collaboration, innovation and forward-thinking, and I’m excited to spearhead efforts that will create new sales opportunities and position this outstanding brand for exponential growth.”
HeadLight is a photo-based inspection technology that allows construction teams to capture, share, and act on data from the jobsite in real-time and is part of the growing e-Construction trend that focuses on using digital tools during the transportation infrastructure construction process.
HeadLight, founded in 2005, is a software technology company specializing in the transportation infrastructure industry. HeadLight is a photo-based inspection technology that provides a visual source of truth about infrastructure projects. Originally designed through collaboration efforts with infrastructure owners and their field inspection teams, HeadLight increases the accountability and effectiveness of construction projects by allowing teams to capture, share, and act on data from the job site in real-time. Current clients include departments of transportation, engineering firms, contractors, and industry-related materials companies.